Fathom Events | ''CinemaCon'' Commercial
This spot was created to promote the annual CinemaCon event, held in Las Vegas. Fathom Events, a company that brings some of the biggest live events in the world to theaters all over the country, wanted to create a spot to get people excited about going to the theater not to just watch movies but instead engage in an all-encompassing experience.
We chose to create a piece that was fun and flashy, paying homage to some of Fathom Event's most engaging draws including Walking Dead, Grease, and Mayweather vs. McGregor. The Snorricam camera rig was used for the flashback sequences, which attaches the camera to the body of the talent creating a cinematic look with embedded surrealistic kinetic energy. The commercial was shot at AMC Empire 25 in Times Square, the busiest movie theater in the world.
Director - Derek Brown
Producer - Kyle Burt
Production Designer - Sydney Flint
Director of Photography - Dominick Sivilli
Writer - Dan Price
Editor - Jim Portella
Art Director - Mike Mahn
Costumer - Lonnie Freeman