We worked with Ancestry's internal creative team on this campaign from its inception and set out to show how an Ancestry DNA kit is a great gift for any occasion. The first three videos - entitled History, Mailman, and Anniversary - were released in October and immediately racked up millions of views across Ancestry's various social platforms.
The second half of the campaign featuring Sisters, Neighbors, and White Elephant, targetted a holiday audience and was released over the Thanksgiving weekend. These videos quickly became their most popular piece of content, even getting more views across all platforms than an Ancestry spot starring Kelly Ripa.
Executive Producer/Director/Editor - Derek Brown
Creative Producer - Eric Straubhar
Producer - Amy DePaola
Director of Photography - Frankie Turiano
Production Designer - Sydney Flint
Assistant Director - Alex Knapp
Editor - Derek Michael Brown